We believe
People of all ages deserve a place in our communities and businesses where they are welcomed, acknowledged, safe and respected.
About us
We’re not just educating businesses. We’re shaping better communities.
Age-Friendly Business® helps professionals and organizations provide a more respectful, relevant and responsive experience for the age 50+.
Our vision
A world that is age-friendly and values the voice, agency and contributions of every person.
How we help
We translate the universal dynamics of aging into practical, ethical and effective business practices.
Our story
Focused on one important mission since 2003.
For more than two decades, Age-Friendly Business® has helped professionals, businesses and organizations understand the evolving needs of Boomer and senior members of their communities.
Inspired by the World Health Organization’s age-friendly communities work, we bring that same spirit into everyday commercial and professional experiences. When organizations care enough to learn more and serve better, we recognize and support their commitment.
Our exclusive focus has made Age-Friendly Business® a trusted voice on how changing community profiles call for a thoughtful new response from the businesses serving them.
RL
Founder & CEO
Rhonda Latreille, MBA, CPCA®
Rhonda has dedicated her career to improving social and professional services. Her work spans policy, program and business development across justice, financial, business and health disciplines.
She founded Age-Friendly Business® to give professionals both the knowledge and practical tools to deliver respectful, age-relevant service—and to help establish a new standard in communities worldwide.
Connect with our teamCredibility requires accountability.
CPCA® professionals commit to a Code of Professional Responsibility, annual disclosure requirements and ongoing continuing education. An independent Board of Standards supports compliance and reviews complaints.